For the past 12 months, the housing market has been scorching hot. There is a relatively short supply of houses and buyers, along with their high demand have far outnumbered sellers. According to the latest Existing Home Sales Report from the National Association of Realtors (NAR), sales are up 23.7% from the same time last year while the inventory of homes available for sale is down 25.7%. There are 360,000 fewer single-family homes for sale today than there were at this time last year. A notable increase in demand coupled with such limited supply is leading to more bidding wars throughout the country.

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Rose Quint, Assistant Vice President for Survey Research with the National Association of Home Builders (NAHB), recently reported:


“The number one reason long-time searchers haven’t made a home purchase is not because of their inability to find an affordably-priced home, but because they continue to get outbid by other offers.”

A survey in the NAHB report showed that 40% of buyers have been outbid for a home they wanted to purchase. This is more than twice the percentage in 2019, which was 19%.


What does this mean for sellers today?

This would mean that sellers have tremendous leverage when negotiating with buyers nowadays.

During negotiations, leverage is the power that one side may have to influence the other side while moving closer to their negotiating position. Its ability to award benefits or eliminate costs on the other side is where a party’s leverage is based on.

In today’s market, a buyer wants three things:

To buy a home.

To buy now before prices continue to appreciate.

To buy now and take advantage of historically low mortgage rates while they last.

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When selling their house, the homeowner is given tremendous leverage because of these three things that a buyer needs. A lot of them realize that this leverage enables the seller to sell at a good price. Although, there may be another need the seller has that can be satisfied by using this leverage.

Here’s an example:

Odeta Kushi, Deputy Chief Economist at First American, recently identified a situation in which many sellers are finding themselves today:


“As mortgage rates are expected to remain near 3%, millennials continue to form households and more existing homeowners tap their equity for the purchase of a better home…Many homeowners may want to upgrade, but do not for fear that they will be unable to find a home to buy.”


She then offers a possible solution:


“While the fear of not being able to find something to buy will not disappear in a limited supply environment, new housing supply can incentivize existing homeowners to move.”

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No doubt, many sellers would love to build a new home to perfectly fit their changing wants and needs. However, most builders require that they should be able to sell their houses first. The question is if the seller sells their home, where would they live while their new home is being constructed?


Going back to the concept of leverage:


As mentioned, buyers have these compelling reasons to purchase a home now, and too many homeowners have challenges to address if they want to sell. Perhaps, if they can make a deal to satisfy each party’s needs. But how?


The purchaser can take advantage of current mortgage rates if the seller will decide to sell their home to the buyer at today’s price. In return, while the seller’s new home is being built, the buyer might lease the house back to the seller for a pre-determined length of time. A true win-win negotiation.

Not every buyer will agree to such a deal – but again, you only need one.

That’s just one example of how to overcome a challenge because of the leverage that the sellers have in today’s market. You may feel a need to make certain repairs before selling, a time to get permits or approvals for certain upgrades you made to the house. Whatever the challenge is, you may be able to work it out.

Bottom Line

If you’re considering selling your house now but concern about a huge obstacle that may stand in your way, contact My Tampa Agent. Perhaps with the leverage you currently have, you can negotiate a deal that will allow you to make the move of your dreams.

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