You can forget about sparklers, hotdogs, and blurry Instagram fireworks photos. Celebrate Independence Day with the ultimate American dream—selling your house for a big pile of cash, this year. It may seem like an ordinary holiday weekend would be the last time to attract buyers. But the data says otherwise.
From 2016, a 17% increase in homes sold over July Fourth has been observed.
At the same time, more sellers are making a splash over the holiday weekend year over year. 20% more homes went on the market on July Fourth last year, as compared to 2016.
The lesson behind this is that you might find the long weekend to be a prime time to sell a home, as real estate activity could hold steady and even pick up during this time. But you have to keep in mind that every area is different. If your city will be a ghost town, for example, then you might think twice about listing over the holiday.
To understand it more, a talk with the top real estate agents from different regions and markets across the U.S. was done. Here’s what they recommend sellers do for this upcoming Fourth of July weekend to give their house the best chances at attracting an offer (or five!)
Take advantage of the extra-long weekend this year
A few public holidays have the luxury of always being tacked onto the weekend (Memorial Day is the last Monday of May, and Labor Day is the first Monday of September).
However, the Fourth of July rotates every year. In 2017, it fell on a Tuesday; in 2018, it was on a Wednesday. Both random mid-week days are not ideal for people who want to turn this one-day celebration into a long stretch of time off.
But…
Fourth of July falls on a Thursday this year and that means a lot of people will take off Friday to extend the holiday into a glorious four-day weekend.
Which frees up more time for people to relax, but also to get out there and look at homes. Scheduled open houses over the weekend will likely attract motivated buyers (if a couple skipped the sunset boat cruise to house hunt, they’re serious). However, there’s also a potential to bring in a casual crowd and any kind of foot traffic is your friend.
For example:
Boston-area-based marketing professional Paige Arnof-Fenn and her husband weren’t actively looking to buy a home when they stumbled on an open house in their neighborhood during July Fourth weekend.
“When we walked through the gate, my husband and I realized it was our favorite home in our neighborhood,” Arnof-Fenn told HomeLight. “When we got inside, we saw it had been on the market for months and they had just lowered the price. We walked two blocks to our rental and wrote a check as a deposit to make an offer.”
They closed on the property three weeks later.
3 signs your market is ideal for a Fourth of July sale
1. You’re in a strong market for second-home shoppers
The Fourth kicks off a month of peak vacation season for Americans—last year, July 8 was the busiest airline day of the year. If you’re thinking of selling a property in a weekend getaway spot, you can guarantee the holiday will be a perfect time to showcase your home to out-of-town buyers.
2. You live in a great school district
Are you a parent trying to move your family before the new school year? July Fourth isn’t a restful holiday. According to Moving Labor, peak moving (which they label as “pandemonium”) begins in early July and continues through August and into September.
A few busy families who plan to relocate might be using the time off to search for a home. Facing a time crunch before the new school year, they’ll be motivated buyers.
3. Your town would appreciate a fantastic themed open house
A lot of neighborhood goes big for the Fourth of July—think parades, fireworks, and decorations—then it is your cue to consider capitalizing on the crowds with an open house. The warm weather and activities will draw people out, plus a decorated home advertising an open house could pull potential buyers to your property.
You can even use the holiday as an excuse to highlight features of your property for an original open house.
Have an amazing view? You may want to consider an offbeat evening open house where visitors could watch the fireworks. Proud of your sprawling patio? Invite those buyers to enjoy the space with the lure of some cold refreshments.
Festive activities for your open house can also tie into any events happening around the neighborhood and give potential buyers a chance to check out the property without feeling like they’ve missed out on the holiday.
Follow this expert advice to pull off a holiday home sale
Guess you’re all in on a Fourth of July sale. You’ll have to treat it differently than an average weekday listing. Now’s the time to make the most of it with these expert selling tips:
Cut your price before the weekend
You’ll want to cut the price before the start of the July Fourth weekend, says Shawn Engel, a top agent in Aurora, Colorado agent who has over three decades of experience: “I’d say go ahead and do that because time is of the essence,” advises Engel.
But does that mean you’re going to get less for your house?
Hardly.
Parker echoes the same sentiment: “If we think for some reason that we’re going to get an influx of traffic or interest, we adjust the price prior to the weekend because we want to try to collect as many offers as we can during that peak time.”
A holiday price cut could be a one-way ticket to a bidding war that drives your home’s price up to the max
Don’t wait until the holiday itself to list your home
The Fourth of July is becoming a more popular weekend for real estate, but it’s still to no avail against Memorial Day weekend (the hottest summer holiday for home sales, according to HomeLight’s data).
If you’re ready to list your home, you don’t have to wait for the Fourth itself to make a big splash, Parker says.
“I probably would recommend that they list just prior to that weekend,” Parker says. “That way we get a little bit of local exposure before all the vacation was coming to town.”
Thinking of heading out of town? Take a cue from your agent.
While the data shows steady sales over the Fourth of July, this doesn’t hold true in every market. Whether you’re debating between traveling over the weekend, and staying home to prep for an open house, take a cue from My Tampa Agent —are they staying in town? However, if you’re motivated to sell, stick around for the weekend
No matter their locale, all the agents agreed on one thing: the market is unpredictable, especially around the holiday weekends.
Regardless if it’s a casual browser staying in town for the weekend or a motivated shopper visiting for 48 hours, someone could fall in love with your house.
And you just might end the weekend with an offer in hand.